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Discover the secrets to building a successful website strategy.
eBusiness marketing is no different from marketing a bricks and mortar business, except you have more accurate numbers to work with through every stage of the sales process. My advice at this stage is to just find out some numbers relating to each of those funnel stages as it relates to your e-Business.
Corporate blogging is no longer the new kid on the block: it has become a very relevant part of running any business. Corporate blogging is an important part of marketing, PR, sales, HR, and customer service. Surprisingly, blogs are still seen largely as the domain of Generation Y — an online forum to write about the latest game, hairstyle or why it’s reasonable to earn six figures immediately after graduating. But this just isn’t the case. Blogging has become a cost-effective way to sell your business and keep customers happy.
Have you ever worn a shirt because it was the only one left in the cupboard? Or because it was the only one available? Despite the fact that it looks like an elephant with hay fever has sneezed on you on your way to a Hawaiian Christmas party.
We find that many businesses act the same way when looking for business management software. They use whatever is available, even if it’s ugly and doesn’t quite fit.
This vodcast demonstrates the what AJAX is in the web world, to prove that it isn’t just a cleaning product. AJAX is a valuable technology that can seriously improve usability on your website or web application. Please take a look at the video to make up your own mind. Enjoy!
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Below is a quick Vodcast to quickly outline how to list in the Top 10 in Google organic listings by using a simple approach to keyword placement. Some simple strategies related to keyword placement will really help. Thanks to Martin from Brisbane Car Brokers for allowing us to use his site for the demo.
‘You tube!’ I said, ‘Get out of my facebook before I get Glogster and Bzzster onto you. This is myspace and I wouldn’t care if you were the last FM on my happy planet. I’d rather stumble upon a sportsnipe than a musicLovr. Even a blogger would be more del.icio.us than you.’
I wasn’t digging this anymore, so I slammed the fatdoor and musestormed off down decision street. After a few hundred meters I calmed down enough to callwave my friend, Feed. He’d know what to do.
When I pulled out my twitterfone it had a podcast spot on it. Unbelievable! I drop.io my flashPhone a lot, but I don’t rememble that spacetime.
Feed answered. He was in a crazy mood and wanted to run emok.
‘Birthday time!’ he said as he took a huge swig of bubbles. ‘Wannago down to Genie Town and paint it redZee?’
‘After my daylife I could do with a tatango,’ I stuttered with excitement. ‘Let’s go to pubmatic and get fubar.’
As it turned out, I met a beautiful digitalblond, we had a chitchat and I’m now on cloudo 9. WOMF! It can happen to you in an instan-t
THE END
This section of the article is a summary of the steps you will take to build an online shop. If you have read Part 1 and researched the feasibility of taking on this enormous project, here is what you need to do. Part 3 will explain some of these things in more detail. [Read more →]
Part 1: The business end of online stores
Part 2: Ten steps to building an online store
Part 3: The technical side of online stores
So, you watched ‘60 Minutes’ on the weekend and saw Mark Zuckerberg, the world’s youngest self-made billionaire at 23 and co-founder of Facebook, and thought, ‘I reckon I could do that. It only took him three years. How hard can it be?’
Well take a deep breath—I’m about to burst your bubble.
By July next year we will start to see new domain name extensions on top of the 250 that already exist. Addresses such as .australia, .brisbane, .america, and .newyork will be available for people to register a domain name under. [Read more →]
I spent the first 10 years of my adult life playing bass and touring with bands. So now every time I go somewhere for more than a day I can’t help calling it a tour. “A weekend in Ipswich? Woo Hoo! We’re going on tour.”
TRAVEL + HOTEL = TOUR
Although my days of foot-on-foldback-wedge rock moves are over and I am now up to my ears in the corporate world, going away for a conference or seminar is still a tour to me. It has all the ingredients. It still contains a trip to a place other than the one I live in and a hotel of some sort, although now the hotels at least have sheets. I still love touring. [Read more →]
Ta Daaa!
Welcome to our brand new, all improved, air-bags-as-standard website. We are very proud of it and lovingly call it ‘Brown Town’ (or sometimes ‘Big Brown Chocolate Bear’). It’s a new and exciting look for KND as we forge full-steam into our 6th year of business.
With the addition of some extremely talented web specialist to the KND team, the innovations from this office have has been coming thick and fast. We have been inventing new systems and frameworks, solving impossible issues and even creating new colours. After all, brown is the new black.
Well done Daniel and Andrew you should be very proud!
What’s in a name? There are more theories on this topic than the origin of Tom Cruise’s kids. Unfortunately, Tom dedicated more time to naming his kids than most people do to their domain name. (’Suri’ is a South American Alpaca and in Swahili it means ‘my dad’s a nut-bag cult follower’.) What seems like a good idea at the time can, and most probably will backfire.
Exhibit A: the ‘Speed of Art’ web site www.speedofart.com (Well, you could always blame the budgie you were smuggling.) [Read more →]
(Re-printed from the Courier Mail)
Businesses of every stripe are learning to live with - and love the world’s largest online search engine.
But make no mistake about Google: it’s cutthroat.
You may have paid for a sponsored link to your company website or you may be trying to manoeuvre your way up the “natural” search results list.
But there’s only one thing that matters when a potential customer types in their chosen search term and clicks “enter”. Too few small businesses know how to make the most of search engine marketing (SEM) and search engine optimisation (SEO).
One of our long term clients (who will go unnamed) was unhappy with the number of enquiries from their online forms. After getting together and analysing how people moved through their web site (path analysis) we decided to launch a ‘homepage’ campaign to encourage enquiries without the need for additional clicks. The results have been amazing – with enquiries up by 60% and going strong.
Business Owner: I need a web site.
KND: Why?
We ALWAYS ask why, because too often businesses decide that they need a web site, but don’t have a detailed business case for it. They often don’t know what they want or why. Working out what it will cost is easy - just read the big number at the bottom of the quote. However, working out how long until your investment will take to be returned is usually unknown. How will this new site make you money? How will it make you more efficient? Why do you need a web site at all?
Building a quality web site of any kind is not a quick or inexpensive undertaking. Your web developer needs to know and understand your business intimately if you want them to build you a web site that actually grows your business. [Read more →]
The Website Sales Funnel [15:32m]: 
What is AJAX? [8:44m]: